A Raisin In The Sun American Dream Essay - 1669 Words

The United States is recognized as the â€Å"land of the free† and home of the â€Å"American Dream.† According to James Truslow Adams in Epic of America, the American Dream is defined as â€Å"that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.† It is based on the foundations of the Declaration of Independence: the rights to Liberty, Life, and the Pursuit of Happiness (Amadeo, What is the American Dream?). People have the right to pursue their dreams and acquire a better life through sheer effort and motivation. At the time of the American Dream’s creation in 1931, the main people were white male property owners. The rights were extended to slaves and†¦show more content†¦Her independent attitude conflicts with her dependency on her brother and mother’s money to pay for medical school. At this time, the American Dream did not include assistan ce in higher education. But Beneatha comes to an acceptance with her dependence and uses it as a motivator to become more independent and achieve her aspirations in her own way. Nonetheless, Beneatha represents the steps towards a true American Dream of achieving a person’s aspirations through hard work and determination. One of the major conflicts in the play is power struggle between Mama and Walter due to the difference in their view of the American Dream, as shown in the following dialogue, MAMA (quietly): Oh (Very quietly.) So now it’s life. Money is life. Once upon a time freedom used to be life now it’s money. I guess the world really do change†¦ WALTER: No it was always money, Mama. We just didn’t know about it (Hansberry 1567). To Walter, the American Dream was more focused on material wealth. He believed that money would solve all of their problems. Walter had a one-track mind towards his investment in a liquor store and did not listen to his family’s opinions or problems. Walter believed that he could support his family by himself if he has the sufficient funds. To Walter, money could pay off Beneatha’s medical school fees, fix his marriage with Ruth, and make his sonShow MoreRelatedA Raisin in the Sun American Dream Essay707 Words   |  3 Pages2011 Your Version of Success In the play A Raisin in the Sun by Lorraine Hansberry you go back in time to when segregation was still aloud. In this play you meet a cast of people with dreams of a better life. The American Dream, to be specific. This dream is portrayed differently for each character, all of which impact the play. Two of these character `s are Walter Lee Younger and Lena Younger. In Raisin in the Sun Mama and Walter’s American dreams conflict and impact the family through materialismRead MoreA Raisin In The Sun American Dream Essay1811 Words   |  8 Pages In the Lorraine Hansberry play A Raisin in the Sun she brings to light the life as an African American in a metropolitan area in the nineteen-fifties and sixties. At the time, her play brought insight to the African American plead for freedom to move up in their communities and to have equal opportunity to have their own American dream. Her understanding of African American family was really shown in this play with the formation of the family who was struggling with the loss of the father of theRead MoreThe American Nightmare: Lorraine Hansberry’s A Raisin in the Sun1011 Words   |  5 PagesIn Lorraine Hansberry’s â€Å"A Raisin in the Sun†, she uses the African American Younger family as a representation of the entire race’s struggle for the American Dream. America has always had slogans such as â€Å"the land of the free† and â€Å"liberty and justice for all†. The Younger family is finding out, like generations before them, the American Dream isn’t at all what it seems if you’re black. The family eagerly awaits the insurance check from the death of their father, while living a life of constantRead MoreEssay on Compare Contrast a Raisin in the Sun1026 Words   |  5 PagesCompare and Contrast A Raisin In The Sun Essay In the play, A Raisin in the Sun, by Lorraine Hansberry, and 1961 movie written by Lorraine Hansberry and presented by Columbia pictures, one of the most important themes is the American Dream. Many of the characters have hopes and dreams. They all strive towards their goals throughout. However, many of the characters have different dreams that clash with each other. Problems seem to arise when different people’s dreams conflict with one anotherRead MoreRacial Injustice in A Raisin in the Sun, by Lorraine Hansberry and Sonny’s Blues, by James Baldwin1494 Words   |  6 Pageshave a dream that one day little black boys and girls will be holding hands with little white boys and girls. by Martin Luther King Jr, the dream that is still unfulfilled. White supremacy, black inferiority, Jim Crow law, segregation, racial terror, and racial inequality are the most common topics of American history. The quote of Martin Luther King Jr asserts the truth that racial injustic e was in the vein of the American dream. He hopes someday that injustice, the view that African Americans areRead More Analysis of A Raisin in the Sun Essay1267 Words   |  6 PagesA Raisin in the Sun Analysis Upon walking out of Krannerts production of A Raisin in the Sun, an eerie silence drizzled about the audience as people murmured and slowly shuffled towards the exits. After witnessing such a powerful yet melancholy piece of theater work, words seemed inappropriate. For three hours, A Raisin in the Sun encompassed us with racial, economic, and social issues of the 1950s. Swirling portions of humor, disgrace, pride, and sadness into a smooth blend, the play developedRead MoreThe American Dream By Lorraine Hansberry1570 Words   |  7 Pagesability to receive an education, and having freedom and equality. Is this American Dream really attainable for everyone? Some groups of American citizens seem less likely to ever achieve this dream even if they work hard. Society and their circumstances are against them either because of their race, gender or class. Women, minorities, immigrants and the poor are left out of the American Dream. They may strive for the dream, sometimes even for a num ber of generations, but they will only get so farRead MoreA Raisin In The Minds, And Innocent Is Irrelevant1015 Words   |  5 Pagesland their dream job. However, the only thing standing in the way from pursuing that desireable dream is the government who defines the color of your skin. Unfortunately, people of all skin colors get denied the right to pursue a happiness that they desired base on their skin color rather than their personalities. The Declaration of Independence tells us that the we should be able to have the right to pursue happiness including chasing a dream that was once an aspiration. In reality, American governmentRead More Power of Langston Hughes Harlem (A Dream Deferred) Essay674 Words   |  3 PagesPower of Langston Hughes Harlem (A Dream Deferred) In our journey through life, we all have certain expectations of how we would like our lives to be. All of us strive to reach a certain level of self-actulization and acceptance. It could thus be said that all of us live a dream. Some of these individual dreams inevitably become the collective dream of many people. In Harlem (A Dream Deferred), Langston Hughes makes use of symbolism as well as powerful sensory imagery to show us the emotionsRead More A Comparison of the Dream Deferred in A Raisin in the Sun and Harlem1407 Words   |  6 PagesA Dream Deferred in A Raisin in the Sun and Harlem In Lorraine Hansberrys play A Raisin in the Sun, the author reveals a hard-working, honest African-American family struggling to make their dreams come true. Langston Hughes poem, Harlem, illustrates what could happen if those dreams never came to fruition. Together, both Hansberry and Hughes show the effects on human beings when a long-awaited dream is thwarted by economic and social hardships. Each of the characters in A Raisin

Comparison Between Android And Ios - 1248 Words

COMPARISON BETWEEN ANDROID AND IOS Research paper By RETINENI DAYAKAR Student ID: 515480 Subject: BA-501 MANAGEMENT COMMUNICATIONS Current Quarter: Summer 2016 Professor: Dr. Gaylon R Crawford, Ph.D California university of Management and Sciences (CALUMS) Contents 1. INTRODUCTION 3 2. ANDROID 3 2.1 History 3 2.2 Android Versions 4 3. IOS 5 3.1 History 6 3.2 Versions 6 4.0 Market shares 7 5.0 Security 8 6.0 CONCLUSION 8 7.0 REFERENCES 8 1. INTRODUCTION Today’s Mobile phones are capable of doing multiple things at one’s which includes business and personal use. Mobile phone Operating system is software used in the mobile phones which determine the features and functions of the system/device such as, text, talk, surfing the internet, video calls etc. Presently in today’s market, we have two well-known mobile phone operating systems such as Android and IOS. Because of their popularity in the market, I’ll compare the difference between them and market shares, development, security etc. 2. ANDROID Android is an operating system used to deliver full functional solutions for mobile phones and tablets. There are some features which offered by android such we can perform multiple tasks at a time, external storage capacity, Bluetooth, Wi-Fi, 3G, camera, GPS, etc. 2.1 History Android Inc. was established by Andy RubinShow MoreRelatedComparing Apple iOS and Google Operating Systems756 Words   |  3 PagesAndroid vs. iOS: Feature Comparison Introduction The intent of this analysis is to define the differences between the Apple iOS and Google Android operating systems, in addition to discussing the newest features for each. The Pros and Cons of each operating system are discussed, in addition to a chart of relative market share on smartphone and tablet PCs. In addition to relative market share, the number of application downloads will also be shown. Analysis Of Differences Between Android And AppleRead MoreAndroid Vs. Iphone.1223 Words   |  5 PagesAndroid vs. iPhone It’s been seven years since the start of the controversy over Androids and Apple’s iPhone. I’ve never seen so much of a craze between the two. Although different phone brands carry the android software and Apple carries the one and only iOS software for iPhones, they both take over the tech side of the world with there being such a comparison in the two software’s. If we explore opinions from Android users and iPhone users, you’ll find that they are very fond of the phone thatRead MoreEmergence Of Smartphone Technology : 4 Essay3383 Words   |  14 Pagesand Device Speed 6 Operating System 6 Storage Memory 6 Applications 6 Connectivity 7 Location Services: 7 Miscellaneous 7 Different OS in the Market: 7 Story of Apple and Samsung 7 Introduction about Android and iOS 8 Android by Google 8 iOS by Apple 8 Market Share Comparison 8 Technical Comparison: 9 The Application Store: 9 Power Management: 9 Memory Management 9 Security 9 GPS- Global Positioning System 11 Related Ethical Issues 11 Bibliography: 12 Introduction The Smartphone market is emergingRead MoreMobile Technology : A Technological Advancement2376 Words   |  10 Pagesinterest for the origin of application software, but the numbers of people have increased slowly. Those interested for a deeper understanding of app development wonder the extent of the methods of app developments, the market value, and the difference between different platforms. History/ Background The first handheld mobile device was first marketed in 1983, and it was called Motorola DynaTac 8000X. The mobile device has a dimension of 13x1.75x3.5, and weighed 2.5 pounds (Clark, John F.).The functionalityRead MoreComputer Interaction Assignment One : Evaluating Usability2444 Words   |  10 Pagestheir complexity and required more attention from users to interact effectively and efficiently. This report presents a task based review of assessing the degree of comfort and accessibility in performing the selected operation while interacting between users and three different mobile devices. To support the evaluation, we developed sets of operation checklists to determine the extent to which device is easy to use and measure the usability of mobile phones. By quantifying usability using systemRead MoreHow Smartphone Has Activated Surprizing Competition Among Technology Like Symbian, Google And Iphone Operating System From Apple3697 Words   |  15 PagesAbstract: The expanding significance of Smartphone has activated surprizing competition among technology like Symbian, Google, Microsoft and Apple. This Paper exhibits a brief survey and correlation of the Android operating System from Google and iPhone operating System from Apple. The Comparison is done on the premise of their platform, their performances and the development in mobile area. I – INTRODUCTION Mobile Phones have turned into a part of human s daily life. There are more than six BillionsRead MoreSeminar: Smartphone Review Essay2464 Words   |  10 Pageswhere both these smart phones are in high demand and they are happy all use. There are now saying that the two smart phones have own strength. However, Samsung S3 and IPhone 5 have their own specialty and comparison in terms camera, design, software, battery and prices. The first comparison between iPhone 5 and Samsung Galaxy S3 is design. Before going to the specs war, design is a very important matter to many buyers. In the case of metal versus plastic, and hard lines against smoother curves, theRead MoreCase Study : Apple Inc.1554 Words   |  7 Pagescan easily access them on iPhones too through iTunes. Apple said that 85% of iOS devices are running iOS 8 which means that doesn’t matter which era of hardware you possess you can always move with the trend. An iPhone 4S user is also capable of running iOS 8 which is the operating system made for iPhone 6 user. Same is not true with Google’s Android, one cannot immediately or sometimes cannot ever update the Android version making them go out of trend. So, Apple gives customer opportunity toRead MoreThe Major Event, Iphone Boom ! And The Launch Of Android1774 Words   |  8 Pages The Major Event, IPhone Boom! And the Launch of Android In 2007, the remote business took a dramatic turn. While aficionados and non-endeavor clients had discovered different uses for their cell phones than email and work, the primary capacity of such gadgets was keeping representatives inside of scope and joined far from the work area. Cell phones were principally utilized for correspondence and light Web searching on the train. That was all set to change when Apple declared the iPhone inRead MoreThe Brand of Mobile Phone Using Android Os5271 Words   |  22 PagesContent What is Android OS? 3 Founder amp; Background of Company 4-5 The Brand of Mobile Phone Using Android OS 6 -8 Functions amp; Features of Android OS 9amp;10 Advantages and Weakness of Android OS 11 Comparison of Operating System 12-14 Conclusion 15 Reference 16amp;17 Appendix 18-22 Executive Summary In the first place, the purpose of this assignment is to introduce about what is Android operating system. In 2005, the initial developer of the software, Android Inc acquired

Marketing Blockbuster Free Essays

Blockbuster is an entity in operation of varied websites which are aimed at protecting individuals work from external piracy.   Its administration follows a responsive schedule of administrative activities through which it can provide its service to its customers in the most efficient manner.   Service is organized through the online, where personal information is collected for the processing of such protection to piracy of materials from its users. We will write a custom essay sample on Marketing Blockbuster or any similar topic only for you Order Now    In all its activities it exercises high marketing orientations for its services to its current user and even non-user. Strengths: By the nature of its activities, its services are offered for the protection of piracy in people’s production and works.   Firstly, this is an adaptative feature with Blockbuster, where it can even capture many users in respect to the current problem in piracy of copyrighted work and other materials.   Piracy has been voiced as a global problem, which has called for many sanctions, laws and regulations for the protection of individuals work.   There have been many attempts by many governments in order to control the state of piracy among productions.   To Blockbuster, they attempt to formulate a strategy that works to protect piracy in productions have had it get many customers who try to seek refuge in their work against piracy. Either, it has a diversified plane of the customers that it serves in which case, Blockbuster serves varied discipline of materials against piracy.   Through this, it can thus reach many varied character traits and customers work productions Block duster has wide spread website advertisements that captures many customers. Such a method helps to reach many customers. Weaknesses The organizational structure of service to customers consists of a system of broad requirements where it has to collect wide range personal information from its customers.   Such system has been composed of too informal and bureaucratic requirements that only work to outweigh the strengths born to its customers.   Either, the exercise of joining the organization by the customers has also been too expensive in terms costs. This problem has even led to failure by most interested parties to join the system for their services.   The system also addresses on specific requirements for the customers to join it, where some specific requirements to the work under protection is required.   This has worked to outweigh most of the customers to joining the system. Opportunities Due to its varied nature of its operations, Blockbuster has the potential of expanding and even reaching many people.   Its operation is based on voluntary basis where any interested individual can join the organization.   It’s highly non discriminative in terms of geographical, ethnic or even racial grounds.   With this modality, it invites all interested people who can join their service provision. Either, its operations are done online which reduces the effect of distance barrier for people in receiving their services. It can therefore attract many people through more online administration.   Due to the expanding nature of protection to materials in the globe, Blockbuster have a broad arena of expanded horizons in giving services to its customers who are highly in an attempted to seek protection of their work against piracy. (McConnell, 2004) Threats Its high administrative requirements for personal material which is too inefficient to the people may bring a high competition issues by its competitors which may finally lead to them being outweighed.   Either, the general administration policies seek to reduce the interest of its customers from joining the organization in the complaint of bureaucratic requirements for customer’s service.   Either, selectivity to material under protection results to a reduced interest by making people in joining it to complain of their inability to meet the requirements for their admission. Marketing strategies Blockbuster marketing consists of varied modalities that are aimed at improving its marketing system.   A coordinated marketing strategies approach enables it to prevail in the market, which is full of other competitors. Perhaps the most evident marketing strategy attribute with Blockbuster is its decentralized positioning.   Unlike other firms which work only within a limited radius of customers’ service, Blockbuster uses online system to reach its customers.   This is a strategy that seeks to lower distance inefficiencies for services to customers. For Blockbuster, perhaps its biggest success comes from the nature of tits activities branding.   It is known to be a service provider in relation to provision of protection on piracy to peoples work.   With its services brand category, the organization attracts many customers who seek such services.   Either, piracy evident in a broad range of production works helps the organization to reach many customers. In order to capture the interest of many customers, Blockbuster has used an attractive package in pricing its services.   Its price is relatively low and varies substantially to the work under piracy protection.   Generally, Blockbuster has used a low price cost for its services which even makes it to compete with its competitors in the market.   Due to its high turnover, it has even increased in expansion over the past two years. Blockbuster offers a broad range of piracy protection services to its customers.   Such works are copyrighted material, electronic digital work and different patent righted works. The nature of its services is both on small and large scale service provisions which ensure that, it serves all the possible customers in the market. Such service is strictly devised to be online to secure different market efficiencies and economies.   This is perhaps a good market strategy that helps it to reach its customers easily. Perhaps the greatest marketing strategy that is evident with Blockbuster is its dynamic placement of it operational centers.   It consists of online provision of piracy protection service to its customers. Such method of service provision is non-discriminatory to the distances and thus customers can be served from varied places.   This decentralized marketing system helps it capture more customers. (Smith, 1997, p.112) It uses various promotion strategies to expand its catchments area; firstly, it has developed a broad internet advertisement that seeks to reach many people at different places.   Internet advertising is indiscriminative to place and other advertising inefficiencies.   Such methods help to capture many customers at cheap cash. Above internet advertising, Blockbuster has administered a personal selling strategy where it has employed its agents who personally visit customers at different point. Such agency system helps even to improve on the firms’ popularity to those who may not be aware.   Above general sales, the agents help to sale on the business stakeholder ship of the firm. The organization has engaged in diverse various promotions on its products.   It has offered cost advantages to huge customers who are offered with price reductions and other after sale services.   Other cost efficient allowances are given to new members.   Other promotions services are free offers on purchase of some service in regard to service offered or even time frame aspect. (Smith, 1997, p.59) Above all, the promotion behaviour has high sense of public relations to its customers.   Its administrative layout is designed to provide the highest customer relations that ensure developed interest by the customers to the firm’s services.   The frame of administrative structure focuses on ensuring the high customers satisfaction above efficiency and low cost of service. Reference Smith, G. (1997) The Oxford History of World Cinema. Oxford: Oxford University Press McConnell, A (2004) Making Wal-Mart Pretty: Trademarks and Aesthetic Restrictions on Big  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Box Retailers.   Duke Law Journal, vol. 53          How to cite Marketing Blockbuster, Essay examples

Louder by Lea Michele free essay sample

Its more than just an album to me, Glee star Lea Michele recently told Billboard about her debut album Louder. Its a piece of my life that Im so glad is here for me to have for the rest of my life. Now that its coming out, its unbelievable. Louder is the debut album Lea Michele. It was released on February 28, 2014, by Columbia Records. The Broadway veteran (â€Å"Spring Awakening,† â€Å"Fiddler on the Roof,† â€Å"Ragtime†) puts her mighty soprano through its paces on bouncy dance tracks, soaring ballads, and mid-tempo pop tunes where she straddles the line, mostly comfortably, between Katy Perry and Celine Dion. It debuted at 4 on Australian Albums Chart, Canadian Albums Chart and US Billboard 200. Louder received mixed reviews from critics, with many criticizing its material as dated. The album begins with â€Å"Canonball†, was released as the albums lead single on December 10, 2013, is co-written by Sia and Stargate. We will write a custom essay sample on Louder by Lea Michele or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It has a good start – which keep you hooked. Synth-pop, rhythmic thump of drum and powerful vocals by Michele. Anthemic in every sense of the word, the mid-tempo track’s lyrics for the song include, I let go of fear and the peace came quickly / I was in the dark and then it hit me / I chose suffering and pain and the falling rain / I know I gotta get out into the world again. The next is â€Å"On My Way† which is the first electro-pop tune of the album. Breathy, sassy vocals in the beginning and pumping chorus about sobriety and intoxication comparisons to love run rampant throughout, as she belts out that her hearts too drunk to drive and she exists in a blackout state of mind. The dubstep-infused track has a similar sound to pop singer Demi Lovatos recent work, particularly the 2013 track Never Been Hurt, both of which were produced by the team The Monsters and the Strangerz. While catchy, On My Way overall fails to think outside the box. Third is my favorite â€Å"Burn With You† with kinda same start as On My Way. Check out the imagination I dont wanna go to heaven if youre going to hell / I will burn with you. written by Nasri it is easily likeable song. It Cory Monteith was his favorite too. It’s a powerful number with killer vocals. Battlefield in a nutshell is an acoustic ballad with piano, Demi’s Warrior like vocals. Ballads are a natural fit for Michele, and on the piano-based Battlefield, she demonstrates vocal restraint when theres often temptation to go big on songs like this. Its easy to fall in love / But its so hard to break somebodys heart / What seemed like a good ideas turned into a battlefield. The song gives off definite Rachel Berry vibes. Another one I would say. â€Å"You’re Mine† makes you think Ellie Goulding. Nice pumping beat. It’s one of the more musically complex songs of Louder. The foundation is a mid-tempo, hazy beat that pairs well with Micheles soaring vocals and s ubtle, lush orchestration. Lyrics goes like â€Å"And I told you all my dreams and fears / And you looked at me and your eyes filled with tears and said those three words Ive been waiting for / You became a part of me / Youre mine†. Standout track. Well done, Michele. Up next is â€Å"Thousand Needles† where Michele agonizes about a relationship crumbling right before her eyes, likening the feeling to a thousand needles on her heart. It’s the Louder’s darkest track with low-key percussion. A song Ellie Goulding would do. Another standout. The title track is here. About â€Å"Louder†, Lea told Billboard â€Å"It shows off my voice as a singer, which is really important to me. I want to make sure that every song on my record is fun and enjoyable. It’s the kind of song you’ll get to listen as background music in fashion shows. It’s a party-read track with feel-good vibe. Not a title track. A track Romanian’s would do, if y ou know what I mean. A bit like â€Å"’Till The World Ends†. Next is â€Å"Cue The Rain† which Lea co-wrote with Matt Rad and Felicia Barton. Beginning is SO Ellie Goulding (I know I should shut up about Goulding). Another track about love gone wrong – with back vocals like Princess Of China by Coldplay. Hooky bridge and chorus. Too much fire and pain throughout – this track is kinda same like others on the bright side, its one of two songs that Michele co-wrote, and it doesnt seem out-of-place or awkward. Love the ending. â€Å"Don’t Let Go† has that bland imagery (according to Billboard) like â€Å"Flying high as a kite no ground below, Got me up in the sky running dont let go† but it’s a fun track with pop-meets-rock vibe and its good. Could have been more creative with lyrics though – as it doesn’t match with the album. Second last track â€Å"Empty Handed† is again (wait for it) Ellie Goulding. Get you hooked like Hale’s Just Another Song (why do debut ladies have to save the treat for the last) with light guitar-driven beat, different from other songs on the album. It feels like something Christina Perri would do and the thing is Perri co-wrote it. Its a slow-building piano-pop rock tune about letting someone love you, and its one of the best songs and a deserving potential single from Louder. Additionally, thanks to a male background singers evident vocals on the song, you cant help but think it is a perfect duet for Rachel and Finn on Glee. Cue the goose bumps and tears. It’s strong enough to be a single. Then why not? Last track â€Å"If You Say So† begins with gradually-getting-there piano and vocals. Its another acoustic number which revolves around Lea and Cory’s last conversation. Michele co-wrote this track following the death of Monteith. Its been seven whole days without your embrace / I wanna see your face, Ive got some things to say / Was just a week ago you said I love you girl / I said I love you more / Then a breath, a pause, she said, If you say so†. The true devastation and heartbreak is evident throughout the ballad and is a standout on the record, whereas a majority of Louder songs feel tailor-made. Louder ends with this heart wrenching ballad – it was quite a journey, no? mid-tempo, EDM, pop-rock and acoustic ballads- a whole package. The bonus tracks include Michele co-written â€Å"Gone Tonight†, â€Å"What Is Love†, the latter one co-written by CJ Baran and another number â€Å"The Bells†.

Vertical analysis free essay sample

A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets, liabilities and equities) in a balance sheet is represented as a proportion of the total account. The main advantage of vertical analysis is that the balance sheets of businesses of all sizes can easily be compared. It also makes it easy to see relative annual changes within one business. For example, suppose XYZ Corp. has three assets: cash and cash equivalents (worth $3 million), inventory (worth $8 million), and property (worth $9 million). If vertical analysis is used, the asset column will look like: Cash and cash equivalents: 15% Inventory: 40% Property: 45% This method of analysis contrasts with horizontal analysis, which uses one years worth of entries as a baseline while every other year represents differences in terms of changes to that baseline. Vertical Analysis of Financial Statements Vertical analysis of financial statements is a technique in which the relationship between items in the same financial is identified by expressing all amounts as a percentage a total amount. We will write a custom essay sample on Vertical analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This method compares different items to a single item in the same accounting period. The financial statements prepared by using this technique are known as common size financial statements. This analysis is performed on the income statement as well as the balance sheet. Balance Sheet: When applying this method on the balance sheet, all of the three major categories accounts (i. e. assets, liabilities, and equity) are compared to the total assets. All of the balance sheet items are presented as a proportion of the total assets. These percentages are shown along with the absolute currency amounts. For example, suppose a company has three assets; cash worth $4 million, inventory worth $7 million and fixed assets worth $9million. The vertical analysis method will show these as Cash: 20% Inventories: 35% Fixed Assets: 45% Income Statement: And when applying this technique to the income statement, each of the expense is compared to the total sales revenue. The expenses are presented as a proportion of total sales revenue along with the absolute amounts. For example, if the sales revenue of a company is $10 million and the cost of sales is $6 million, the cost of sales will be reported as 60% of the sales revenue. The main advantage of using vertical analysis of financial statements is that income statements and balance sheets of companies of different sizes can be compared. Comparison of absolute amounts of companies of different sizes does not provide useful conclusions about their financial performance and financial position. Usually the vertical analysis is performed for a single accounting period to see the relative proportions of different account balances. But it is also useful to perform vertical analysis over a number of periods to identify changes in accounts over time. It can help to identify unusual changes in the behavior of accounts. For example, if the cost of sales has been consistently 45% in the history, then a sudden new percentage of 60% should catch the attention of analysts. Reasons behind this change should be investigated and then measures should be taken to bring this percentage back to its normal level. SECTION 3: VERTICAL ANALYSIS (COMMON-SIZE ANALYSIS) Vertical/Common-size analysis expresses items in a financial statement as a percentage of a single or base amount. This allows analysis of two or more corporations of varying sizes. The calculations used to determine the answers for the vertical analysis must be included in the appendix. I. For an Income Statement, items are usually expressed as a percentage of revenue. Perform vertical analysis in relation to revenue for the following items in the Income Statement for the current year for each of the two corporations. Current Year Revenue 100% COGS Operating Expense Interest Expense Income Tax Expense Net Income Based on the analysis, how have each of the companies performed relative to the following: †¢ Product or Service Cost Control †¢ Operating Cost Control †¢ Debt Servicing †¢ Tax burden †¢ Profitability II. For a Balance Sheet, vertical analysis is performed by expressing amounts as a percentage of total assets. These percentages are then compared to percentages calculated for another corporation (inter-company analysis). Perform common-size analysis of the following for each of the two corporations. Current Year Current Assets Property, Plant and Equipment All Other Assets TOTAL ASSETS 100% Current Liabilities Total Liabilities Stockholder’s Equity Vertical Analysis of the Income Statement The most common use of vertical analysis in an income statement is to show the various expense line items as a percentage of sales, though it can also be used to show the percentage of different revenue line items that make up total sales. An example of vertical analysis for an income statement is shown in the far right column of the following condensed income statement: $ Totals Percent Sales $1,000,000 100% Cost of goods sold 400,000 40% Gross margin 600,000 60% Salaries and wages 250,000 25% Office rent 50,000 5% Supplies 10,000 1% Utilities 20,000 2% Other expenses 90,000 9% Total expenses 420,000 42% Net profit 180,000 18% The information provided by this income statement format is useful not only for spotting spikes in expenses, but also for determining which expenses are so small that they may not be worthy of much management attention. Vertical Analysis of the Balance Sheet The central issue when creating a vertical analysis of a balance sheet is what to use as the denominator in the percentage calculation. The usual denominator is the asset total, but you can also use the total of all liabilities when calculating all liability line item percentages, and the total of all equity accounts when calculating all equity line item percentages. An example of vertical analysis for a balance sheet is shown in the far right column of the following condensed balance sheet: $ Totals Percent Cash $100,000 10% Accounts receivable 350,000 35% Inventory 150,000 15% Total current assets 600,000 60% Fixed assets 400,000 40% Total assets $1,000,000 100% Accounts payable $180,000 18% Accrued liabilities 70,000 7% Total current liabilities 250,000 25% Notes payable 300,000 30% Total liabilities 550,000 55% Capital stock 200,000 20% Retained earnings 250,000 25% Total equity 450,000 45% Total liabilities and equity $1,000,000 100% The information provided by this balance sheet format is useful for noting changes in a companys investment in working capital and fixed assets over time, which may indicate an altered business model that requires a different amount of ongoing funding.

ARAMARKs Database Marketing Project

ARAMARKs Database Marketing Project Introduction Marketing is a vital tool for attracting and maintaining new customers. Technically, it refers to â€Å"the process of communicating the value of a product or service to customers† (Kotler Keller, 2012, p. 23). Alternatively, it may be argued as encompassing the process through which organizations promote their products and services. These processes may be approached from either direct or indirect marketing.Advertising We will write a custom proposal sample on ARAMARK’s Database Marketing Project specifically for you for only $16.05 $11/page Learn More Database marketing is one of the direct marketing techniques. It is â€Å"†¦a systematic approach of gathering, consolidating, and processing of consumer data (both for customers and potential customers) that is maintained in a companys database† (Baesens et al, 2002, p.191). The process is aimed at generating communication to customers who are personalized in the attemp t to promote a company’s products (marketing). In database marketing, an enormous emphasis is placed on the significance of data analysis. Often, this step entails deployment of statistical methods to aid in coming up with models for describing behaviors of consumers. From these behaviors, specific promotional techniques are derived to address specific customers’ segments. For accuracy in deriving the model, is it crucial for an organization deploying database marketing to have large data warehouse because â€Å"having a greater amount of data about customers increases the likelihood that a more accurate model can be built† (Baesens et al., 2002, p.195). Essentially, there are two main types of databases for marketing. These are business and customer databases. The focus of this proposal is on customer databases. Therefore, the aim of this proposal is to come up with a database marketing solution for ARAMARK to help the company attract new customers to achieve a higher retention rate of the existing clients. Project Objectives ARAMARK sells its food products to varying markets, which are dominated by consumers with varying buying capabilities. Based on this difference of consumers of the products of ARAMARK, the primary objective of this project is to deploy the data warehouse of the company especially pertaining to the past purchases of consumers in the varying markets. The attempt seeks to derive a marketing model that would result to increasing consumption on these markets by 10 percent besides retaining the existing customers. This framework is ideally a behavioral segmentation model of database marketing. Therefore, in the model, the consumers will be segmented based on â€Å"recency, frequency, and monetary value of the past purchases† (Hughes, 2000, p.63).Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More By increasing the consumption of the ARAMARK’s products by 10 percent, it implies that the project proposal has an objective of increasing the profitability of the company. To do this, database house will also be used to provide information on the area where consumers are not satisfied with either the products or the means through which the products are delivered to them (customer service). When this information is analyzed, products can be modified to meet the concerns of the customers. Service delivery can be altered to suit the needs of consumers who are required to attain the 10 percent increase in consumption. Project Description including Database Information This project depends principally on customer databases since they contain the information of people to whom the ARAMARK’s products were sold, when, and how often the persons buy. To acquire information on how often a given customer buys, it is significant to maintain the name and the email contact of the customer. The inform ation is utilized in designing marketing strategies and advertising techniques to capture these particular customer segments. This idea is inspired by the perception, â€Å"selling to an existing customer is far easier and cheaper in comparison to new customers† (Shepard, 1999, p.47). This means that, for the case of ARAMARK, it is easier to target selling again to a customer who has prior experience with ARAMARK’s products in relation to a new customer seeking new food preferences. Once an analysis is conducted on why different customers purchase ARAMARK’s products, the product’s attribute associated with the cited reason for purchasing the food products can be improved. The project capitalizes on this idea in the attempt to deploy the information contained in the customer databases to build a sustained customer loyalty to the ARAMARK’s food products. The database information particularly on the market segments that buy a given food product of ARA MARK together with the respective amounts is significant in helping to attain the target of 10 percent increase in the consumption of ARAMARK’s products in all the market segments.Advertising We will write a custom proposal sample on ARAMARK’s Database Marketing Project specifically for you for only $16.05 $11/page Learn More The claim holds because, with this information, it is possible to target specific segments with the most precise offers that will accurately hike consumption levels within the segments. Background and Significance ARAMARK has an immense number of consumers. In particular, according to ARAMARK (2012), â€Å"it provides services in nearly every industry including businesses, colleges and universities, healthcare, sports and entertainment, parks and resorts, conference centers, conference centers, cultural attractions, and senior living† (Para 3). Garnering information on the markets produces a mega database, which, w hile well utilized might serve to enormously boost the organization’s marketing efforts. Developing a database marketing strategy based on customer databases is particularly likely to be successful since â€Å"having a greater amount of data about customers increases the likelihood that a more accurate model for database marketing can be built† (Drake Rhonda, 2006, p.317). ARAMARK happens to have a huge number of customers. When ARAMARK implements this project, it will produce a myriad of benefits to the company. Firstly, ARAMARK will develop the capacity to retain its existing customers since the future decisions on diversification of products and strategies for improvement of service delivery will be laid squarely on the needs of a particular group of customers occupying specific market segments. Therefore, in the re-designing of products to meet the emerging needs of the customers, only those things that drive consumption in particular markets will be incorporated. This leads to cutting costs associated with attempts to re-design products in a manner that will not produce any impacts in terms of hiking future demands.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When products are redesigned to match particular priory known needs of consumers, it also becomes easier to place them in the market because the products are consumer-need oriented. Consequently, ARAMARK would benefit through hiked values generated from the existing pool of customers, as well as in the reduction of costs for serving the customers. Designing of products to meet the needs of the customers based on the analysis of the information contained in customer databases aids incredibly in enhancing customer satisfaction (Rouse, 2007, Para.3). Arguably, customer satisfaction amounts to customer retention and hence maintained profitability of an organization. Additionally, database marketing has the benefit of producing â€Å"effective marketing communications through a more personal approach following the development of new improved products or services† (Shepard, 1999, p.72). Overall, database marketing will benefit ARAMARK through increasing sale levels to both new and old consumers due to reasons attributed to the development of the capacity to identify the concerns of consumers. It will improve timing through the development of cute mechanisms of identification of the consumer needs coupled with a means of placing and positioning the products and or services to yield optimal sales. Sample Database Files The building block of the consumer data files is the general information of the consumers. This information is arranged in the following order: name of the customer, email address, location of the customer, age, preferred ARAMARK’s food products, reason for preference, preferred products of another company that may substitute ARAMARK’s preferred product, reason for the preference of the product, and the number of times that customer consumes the selected ARAMARK’s product in a week. Additionally, a field is also created to garner information on how the customer came to know about the ARAMARK’s product. An example of cu stomer’s general information files is shown below. General customer information file (As many files as the number of consumers of the Company’s products are necessary) From the above generic files, information on the specific elements contained in the file of the general information is developed for all the customers. These files also record the number of customers citing, for instance, the particular substitute product, preferred ARAMARK’s product, and the reason for the preference among other things cited above in the generic file information example. An example of such a file is shown below. File quantifying customers’ preferences The aim of developing the files such as the one exemplified above is to provide a means of quantifying the concerns of the customers about ARAMARK’s products so that effort to market the products can be focused on the specific products, which face the most adverse disadvantages of placement and positioning. Action Pl an: How to accomplish Goals and overcome anticipated Obstacles In any project, goals act as the guide to the desired output of the project under consideration. This means that, without goals, a project lacks direction. The goal of the project discussed here is to deploy database marketing to ensure retention and attraction of new clients for ARAMARK’s food products in the effort to boost the company’s profitability. To achieve this goal, an action plan is necessary coupled with provision of a means of countering the expected obstacles to the accomplishment of the goals (Drake Rhonda, 2006, p.319). The goal of the database marketing in ARAMARK is achieved through a number of ways. Firstly, customer communication channels are created to address personalized customer concerns. These communications are based on information regarding the customers contained in ARAMARK’s customer database. This makes it possible to realize the goal of the project since the communicat ion to customer about the products of the company is based on the customer’s perception about the products. Therefore, customers develop a feeling that what the company is offering in its menus is just what they want. This stands out as the idea of producing to meet market demands as opposed to producing to sale. Apparently, organizations build customer databases to help them enhance customer communications (Rouse, 2007, Para. 1). Another action plans is to create an appended data for the information existing in the ARAMARK customer databases. According to Edward, Leung, and Jonson (2004), it is possible today to append data to any name and address file to learn about the age, income, home value, home ownership, presence of children, length of residence, and about forty other valuable pieces of information about any household† (p.158). This information is utilized to guide strategies for customers’ communication within market segments and sub segments. The append ed consumption behavior and demographic data are then deployed to develop a predictive model, which helps to â€Å"predict accurately, which customers are most likely to defect, as well as those who are most likely to respond to new initiatives† (Edward, Leung, Jonson, 2004, p.159). Coupled with customer communications, appended data is pivotal in hiking customer response rates to advertising and reduction of attrition rates. Implementation of the marketing strategies faces major obstacles especially in matters of determining the right ways to penetrate markets. To overcome this obstacle in this project proposal, penetration analysis is conducted using database analytical software. The attempt is aimed at coming up with precise data on the percentages of sales that ARAMARK has on each market, which is segmented on income level basis and other demographic factors. This way, it is possible to locate the characteristics of the customers who frequently visit particular stores, a reas where a group of stores is located, and the characteristics that unify the entire pool of ARAMARK’s consumers. Consequently, it becomes possible to derive advertising campaigns that target all the consumers of ARAMARK, consumers of a specific regional area, and or consumers of a specific store. In the case of ARAMARK, this can be consumers of the healthcare industry, colleges, and universities amongst others. Cost and Benefit Assessment In the current project, cost benefit analysis is conducted to estimate various monetary values associated with the project. However, in a cost benefit analysis, a major challenge is encountered in that there is a need to express all the costs into a common denominator, for instance, monetary values for this case. A further challenge also comes up since it is necessary to express benefits and costs of the project with particular consideration of the inflation rates of the dollar. In this perspective, arguably, upon successful implementatio n of the database marketing strategy, an increment in sales may be produced. However, in the real sense, when factoring the inflation rates, no gain is realized in terms of profitability. However, it is critical to quantify the anticipated gains in revenues, market gains, and gains associated with customer retention. According to Russell and Labe (1994), an organization may â€Å"build the world’s best and cleanest database, but with no plan in place or proper team in place to maximize the use of the database, it will be good for nothing† (p.7). The concern raised here means that it is necessary to consider labor costs for the implementation of the project. Money is required to hire people who will compile and analyze the data available within the ARAMARK’s databases. Additional costs are encountered, which are associated with the needs to put in place some web communication systems to link the database marketing strategies to the vast pool of ARAMARK’s c ustomers. However, it is expected that these costs will be recovered within a period of two years by the increased sales. Hence, revenues also increase. The 10% increment in the profitability of the company will be achieved from customer retention efficiencies within all markets having sale opportunities, acquisition efficiencies, and convergence of various offline and online marketing initiatives arrived at after an analysis of the customer databases of ARAMARK. These aspects are given a thorough treatment in the section of how to create or improve ARAMARKs customer database to support its marketing efforts. Addressing large number of customers with standardized marketing techniques often leads to a reduction in the profitability of organizations since ineffectiveness of the marketing strategies to win the customers truncates to dwindled sale volumes. Therefore, this project reduces the costs since the innovated marketing techniques have specific areas of concern through the deploy ment of the customer databases depending on the needs of consumers. Such strategies are effective for the specific market segments. The benefit of increased sales through attracting of new customers implies that the company improves its market share in relation to the company competing in the food service sector targeting the market segments that are also targeted by ARAMARK. The following table shows a template that is utilized in conduction a costs benefit analysis for the proposed project. Template for cost Benefit Analysis Cost and benefit analysis for database marketing at ARAMARK No. Item Cost Estimated savings in U.S dollars (benefits) 1. Increase response rate to cross sales by 10% Under the old models Under the database marketing model a-b (when the answer is positive, then the database model is effective) 2. †¦ †¦ †¦ How to create or improve ARAMARK’s customer database to support its marketing efforts In the above section, it has been discussed that the 10 percent increment in the profitability of the ARAMARK is akin to the enhancement of various efficiencies of activities associated with efforts to win new, as well as retaining the existing pool of consumers of food products sold by ARAMARK. In this section, it is found imperative to discuss how the developed ARAMARK’s customer databases will be deployed to support the marketing efforts of the company. In the first place, when the customer data warehouses are ready, they will be deployed to determine acquisition efficiencies. It is imperative that the company negates focusing certain advertising efforts within the areas where they are ineffective. For non-online advertising modes such as consumers’ magazines, leaflets, and others, the data warehouse may provide ample basis for their elimination and or their redesign to meet the needs of the targeted audience. Data for promotion history is critical in helping to build responses in the market segment s, which are identified as having a positive response to the marketing efforts of ARAMARK. This makes it possible to build â€Å"models that utilize promotion history data to help in increasing the response rate after the merge or purge process† (Prinzie Dirk, 2005, p.31). Once the acquisition efficiencies are determined from the data warehouse, the second endeavor is to work on retention efficiency models, which is accomplished by developing and building the myriads of communication models likely to win the loyalty of the consumers of ARAMARK food products. The approach used here is to â€Å"efficiently convert subscribers and improve renewals at each contract to produce a compounding effect in the growth of a subscriber file† (Drake Rhonda, 2006, p.321). In the background section, it is argued that ARAMARK supplies foods products to widen the number of industries whose incomes are valid. Consequently, in deriving the retention efficiencies, price differentiation is significant. Hence, an effort is made to develop a model that explains the price sensitivities of the various consumers per industry basis in the effort to derive the appropriate pricing strategy for each market segment from the ARAMARK’s data warehouses. Other ways of creating and or improving ARAMARKs customer database to support its marketing efforts include developing models for pricing processes, cross-selling opportunities, and staffing efficiencies. The particular model adopted is inspired by the characteristics of consumers in each industry to which ARAMARK offers foods products. From the paradigms of staffing efficiencies, the developed ARAMARK’s database marketing strategies are enhanced by ensuring the staff is able to consolidate data from the vast number of consumers both fast and effectively. Apart from the staff making it possible to have a quick access of data utilized in making the decision on the appropriate marketing strategy for each segment, enhan cement of staffing efficiencies is aimed at ensuring that thorough reports of the success of the database-informed marketing strategies are also available. This step acts as the future inputs of new mechanisms of improving the ways of targeting consumers with changing preferences. Process efficiencies involve data standardization to enhance the efficiency of the data consolidation. The aim is to make sure the available data is appropriate and reflective of the actual concerns of consumers on the ground. With regard to Drake and Rhonda (2006), cross selling opportunities are also critical in the identification of the optimal product stream to maximize the lifetime value of customers in a bid to utilize segmentation and regression models to identify best prospects for the next offer† (p.323). The models serve the purpose of aiding to identify the people who are likely to substitute ARAMARK’s products, with which product, and why. The goal is to utilize the data to enginee r a means of improving the products of the company to meet the emerging needs of the consumers so that the customer communication strategy developed pays attention to the concerns, which are then backed up by actual reflection of the concerns in the products themselves. Conclusion Marketing is a critical component of facilitating and boosting the volumes of sales for companies’ products. This goal is often accomplished either directly or indirectly. In this paper, a project deploying database marketing strategies is proposed. The paper strongly holds that such a project will substantially aid in increasing the profitability levels of the company by an approximated increase of 10%. Additionally, the paper maintains that employing customers’ databases to effect marketing strategies is critical in an organization that has large numbers of consumers. ARAMARK serves a large number of industries. Therefore, it has a large pool of consumers. As a result, as discussed in the p aper, there is a need to have a data store for customers that, once analyzed, can help any organization in its strategizing in terms of which product or service it needs to maintain, discard, and or improve to maintain or rather attract a bigger pool of customers. Reference List ARAMARK. (2012) About ARAMARK. Retrieved from https://www.aramark.com/about-us Baesens, B., Viaene S., Poel, D., Guido, D. (2002). Bayesian Neutral Learning For Repeat Purchase Modeling In Direct Marketing. European Journal of Operational Research, 138(1), 191-211. Drake, P., Rhonda, D. (2006). Demystifying Databases Why and How to Build a Profit Producing Data Warehouse. International Journal of Marketing, 5(3), 317-325. Edward, H., Leung, P., Jonson J. (2004). Web-Based Statistical Application in Visualizing Educational and Marketing Databases. Journal of Educational and Behavioral Statistics, 29(2), 157-175. Hughes, A. (2000). Strategic Database Marketing: The Master plan for Starting and Managing a Pr ofitable Customer-Based Marketing Program. New York, NY: McGraw Hill. Kotler, P., Keller, K. (2012). Marketing Management. New Jersey, NJ: Pearson Education Limited. Prinzie, A., Dirk, V. (2005). Constrained Optimization Of Data-Mining Problems To Improve Performance: A Direct Marketing Application. Expert Systems with Applications, 29(3), 630-640. Rouse, M. (2007). Database Marketing. Retrieved from https://searchcustomerexperience.techtarget.com/definition/database-marketing Russell, P., Labe, J. (1994). Database marketing increases prospecting effectiveness at Merrill Lynch. Interfaces, 24(5), 1-12. Shepard, D. (1999).The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy. New York, NY: McGraw-Hill.

College admission Essay Example | Topics and Well Written Essays - 500 words - 2

College admission - Essay Example As I watch my ball roll onto the green, I feel like I could do anything. When I play a hole, playing under par, there is no feeling like it in the world. Of course, golf is not always about great feelings. This game has taught me patience. Sometimes, especially on public courses, rude golfers do not let faster players play through. It can be frustrating waiting on a slow golfer. My patience is also tested when I hit the ball into the water, woods, or a bunker. I usually just take the penalty instead of hitting the ball out of the sand or woods. My patience is also used on my fellow friends who golf. Some of them are only casual golfers, so they joke around and drink beer on the course. This can be irritating when I am having a bad day. I really do not like the distraction, but try to be patient and hold my tongue. Another aspect of my golf experience is losing. I have become a graceful loser, but it is hard. I really hate to lose by one or two strokes. When I lose, I replay the game over and over in my head. Generally the next time, I try to improve my game. I find this productive, instead of getting angry and throwing a fit. I like to watch golf tournaments. The masters like Tiger Woods, Vijay Singh, and others inspire me to perfect my form. Even though I know that I will never be in their league, I try to learn from them. It is amazing some of the shots that the pros make. I watch the Masters, PGA tour, and recently the Ryder cup like others watch football and wrestling. Golf is also another way for me to get a work out. The physical aspect of the sport makes me feel good. Sometimes with school and my other activities it is hard to get outside and be physical. I like to be active as much as possible. Golf allows this to happen. I think it is important to have a way to relax. Golf allows this to happen. I think I will be a better student, because I have found a way to reduce my stress level.

Business Failure Essay Example | Topics and Well Written Essays - 10000 words

Business Failure - Essay Example The following year saw liquidity dry up, businesses lose their orders or defaulting on their payments, and layoffs become widespread. Then, businesses started closing; the larger conglomerates relied upon government bailout money, at the risk of nationalization, but â€Å"too large to fail† was exactly that – critical industries and the economic framework relied upon the survival of these key enterprises (Peters, Shane & Torgerson, 2009). While there were some companies that were saved at all costs – especially at the cost of public money being used to purchase toxic assets – other companies were left to die out because they were not crucial to the coming recovery. Several of these hardest hit are in the retail sales business. And in the United Kingdom, one of these companies that had to close its books for the last time was Woolworths, the high-street retail firm in existence since 1909, and owned by the Woolworths Group plc. This case study shall deal with the phenomenon of business failure, and its occurrence in the UK retail sector. Highlighted will be the case of Woolworths plc, which presents several controversies concerning the circumstances surrounding its closure. The case of Woolworths is one that defies an easy and clear-cut solution; as many serious observers believe that the company should not have been closed down because its two or three core businesses could have been demerged and allowed to operate; apparently, the administrators and regulators felt otherwise, and finalized the group’s demise. A small remnant of Woolies (as it is affectionately called) continues to operate as an online retailer, having been acquired by the Shop Direct Group (Anon, Cabinet Maker, 2009). This study shall examine the case of Woolworths from the point of view of theory, and from the indicators and accounts that comprised the facts of its operations.

Xerox corporation swas analysis Essay Example | Topics and Well Written Essays - 1000 words

Xerox corporation swas analysis - Essay Example With new technology and service offerings for office and production environments, including affordable color printing for businesses of any size, Xerox's revenue growth strategy could be aligned around creating new opportunities to expand its share of the $102 billion document market. The transition from offset presses to digital systems would also be a catalyst in improving profit margins for the company without adding new products. If a fraction of the company's revenue is invested in research and development each year, it would be possible for Xerox to create the industry's broadest portfolio of document management technology and services. With the available expertise and experience in the filed of copiers, the company can plan to launch world class new systems in color and black-and-white digital presses, production copier/printers, office multifunction systems and printers. Thus, using the existing expertise in manufacturing copiers, it would become possible to tap new opportunities and take on the digital revolution without any significant investment on the company's part. Xerox Corp's Turnaround Strategy (2004) What Went Wrong, [electronic version] Retrieved 10 February 2008,from icmrindia's website: http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy2/BSTR121.htm Value-added services including consulting, imaging and content management for businesses small to large. By integrating Xerox's document management services with better technology and improved productivity, work processes could be simplified. Value added-services, which could include consulting, imaging and content management for businesses of any size, would be an additional source of income for the company. Provision of consulting, imaging and content management is a niche area. With the digital revolution growing manifold by the day, this is the right time to exploit the potential of providing such services. Many companies prefer to outsource such jobs to experts in the field; thus, Xerox could be a service provider to such companies. Xerox-Annual Report, (2005) Retrieved 10 February, 2008,from Xerox websites: http://www.xerox.com/Static_HTML/annualreport/2005/truecolors.html http://www.xerox.com/Static_HTML/annualreport/2005/gradient_content.html Xerox's unparalleled innovation in color technology and MFDs With Xerox's expertise of over 60 years in the field of manufacturing copiers, it would be relatively easy to come out with new age color printers and multifunction devices like copier-scanner-printers. There is a growing demand for such copiers in the market. The revenue from the launch of such products is expected to grow by 20 percent on an annualized basis. As the revenue per color page is approximately five times higher than the revenue per black-and-white page, there is a significant opportunity to be tapped in this market. With about 3

Impact of Commercial Paper in the Indian Money Market

Impact of Commercial Paper in the Indian Money Market In todays competitive environment, firms find themselves in a perpetual race to acquire the cheapest source of finance to leverage their companies and gain a competitive advantage. All this is undertaken by companies to satisfy their masters – the shareholders. Finance is a very scarce commodity. A company can satisfy its funding needs generally through two sources namely, equity and debt. It is common practice to use a mix of both in the capital structure. Further the company may rely on two sources of finance – long term sources and short term sources. Long term sources of finance typically include – Shares, debentures, venture capital, public deposits, government grants, mortgage, retained profits, loans from financial institutions, loans from commercial banks etc. Whereas, short term sources of finance include – Overdraft, trade credit, factoring, cash credit, loans advances, discounting of bills, commercial paper etc. A very interesting segment of finance to note is that of money markets. It is an important component of financial markets and is a short term market with maturity period of 1 year or less. The most common instruments traded in the money markets include –treasury bills, certificates of deposits, repurchase agreements, commercial paper (CP) etc. Commercial paper is a short-term debt instrument of the money market. It is an unsecured promissory note with a fixed maturity of 7 to 365 days. It is issued at a discount and redeemed at par. The origin of commercial paper can be traced back to the late 19th century when it grew rapidly as a source of corporate financing until 1920s when it all but disappeared during the Depression. Momentum picked up after the Second World War and a notable incident in the commercial paper market was the Penn Central  [1]  failure which shook the market and temporarily halted its growth (Calomiris, Himmelberg, Wachtel, 1994). Commercial paper as a source of short term funds to Indian corporate sector was introduced from 1990 by the then government in the process of continuing reforms. The direct objective of commercial paper was to improve the short-term liquidity. That is by releasing the pressure on bank funds for medium sized borrowers and enabling companies with high credit ratings to rais e funds directly from the markets (Reddy, 1999). Commercial paper can be further categorized into financial and nonfinancial commercial paper. Nonfinancial commercial paper is issued by nonfinancial corporations, typically large industrial or service firms and utility companies. Financial paper on the other hand is issued by financial companies such as banks (Shen, 2003). From the investors point of view, commercial paper carries with it a great many advantages like low risk due to issuance by prime rated companies, limited reinvestment risk because the commercial papers are generally issued for a short time horizon thereby protecting the investor from large interest rate fluctuations. Investors are also keen on the fact that commercial paper gives higher yields when compared to other short-term investments such as treasury bills or certificate of deposits (Standard Poors, 2008). On the flip side commercial paper is not absolutely risk free, there are certain risks attached to commercial paper – credit risk in that the company may be unable to pay the investors on maturity though this is an extremely rare event, interest rate risk which arises due to the changes in the market interest rates. This risk is mitigated because most commercial papers are issued for short term and most of the investors hold onto the paper until maturity thereby they are unaffected by price movements. Rollover risk is also present because most papers are retired by the companies by making a fresh issue. This risk is also minimized by securing a bank line of credit. The major risk facing commercial paper is liquidity risk which affects the market as a whole. The whole market turns hostile, interest rates rise and the issuer becomes unable to rollover or make fresh issues (Standard Poors, 2008). To guide the investors in making rational and informed decisions, it is mandatory for the commercial paper issue to gain a credit rating from recognized agencies. Ratings give an idea as to the risk attached to the commercial paper and the overall picture of the firm. A substandard rating implies that the firm is extremely risky and there is probability that the firm may default on its payment. In U.S., the recognized credit rating agencies include Standard Poors, Moodys, Fitch, A.M. Best etc. In the commercial paper rating mechanism practiced by Standard Poors, a rating of ‘A1+ is the highest possible score meaning that the firm is creditworthy and there is no risk of default whereas a rating of ‘A3 and below notifies that the instrument is speculative or junk. In India, Credit Rating Information Services of India Ltd. (CRISIL) and Investment Information and Credit Rating Agency of India Ltd. (ICRA) are the reputed rating agencies. The other notable agencies operating in India are FITCH ratings and Credit Analysis and Research Ltd. (CARE). According to the RBI, for a commercial paper to be issued in India the company must have a minimum credit rating of P-2 as per the CRISIL rating scale or its equivalent. Rating is extremely important as the regulations laid down specify that money market funds can invest only in commercial papers having the minimum rating of P-2. Commercial paper scores over bank line of credit or short term loans in many aspects. A company that has high credit ratings enjoys many privileges – they can access lower cost commercial paper, flexible maturity periods to match their cash flow stream. Commercial paper in essence is an unsecured promissory note. Thereby, there is no lien created on its assets. Moreover, there is no limitation on the end-use of funds generated through commercial paper issue. They are traditionally favored as they are cheaper when compared to bank loan, as low as 3.5 % for three months 5.6 to 5.75 % per year. Banks cannot match this rate since their cost of funds itself works out to almost 6% (Pathak, 2009). Money market funds are the largest holders of commercial paper (Standard Poors, 2008). The other investors in commercial paper include trust funds, retirement and pension funds, insurance companies and other large firms having extra funds to invest in them. Individual investors find it difficult to deal in this market because commercial papers are usually sold in very large denominations. To overcome this, they invest in it through money market mutual funds. In India commercial banks were the subscribers of almost 80% of all commercial paper issues but that trend has been declining and as in the U.S., mutual funds are becoming the prominent investors. The recent financial crisis affected almost all the major economies around the globe. The U.S. was the epicenter of this financial earthquake. The recession had far reaching effects many companies folded, investment houses lost their prominence and were absorbed by larger entities and banks were bailed out by the government to avert an economic disaster. The commercial paper market first felt the effects of the crisis on August 2007 when the market contracted sharply as a reaction to the subprime crisis (Shrivastava, 2008). The crisis deepened during September 2008 beginning with the default of Lehman brothers. A large money market fund, the Reserve Primary Fund announced that it had suffered losses to the tune of $785 million as a result of holding Lehman Brothers commercial paper. This spread shockwaves through the entire market and investors were in a hurry to redeem their holdings. In a space of one month the total value of commercial paper outstanding reduced by 15% from $1.76 trillion to $1.43 trillion (Kacperczyk Schnabl, 2009). The Indian economy is intimately tied to the global economy; as such any fluctuations in the global market will have repercussions in the Indian financial market also. Global financial crisis manifested itself in India on January 2008 resulting in the crash of the Indian stock market caused due to the fleeing of FIIs (foreign institutional investors). The Indian commercial sector found itself in a race to acquire funds due to the drying up of several avenues of fund notably, external commercial borrowing. To counter this, bank finance in the form of investments in shares, bonds, debentures, commercial paper etc. expanded more than the previous year (Joseph, 2009). So on a contrast with the commercial paper market of America, the commercial paper market in India was on a rise during 2007. In the U.S., the Federal Reserve undertook unprecedented steps to stabilize the commercial paper market. Federal Reserve of New York introduced the Commercial Paper Funding Facility (CPFF) whereby the Federal Reserve would buy the paper directly from eligible issuers (Federal Reserve, 2008). In early January 2009 the Federal Reserve was the single largest purchaser of commercial paper and accounted to having almost 22% of the market. The facility purchases the commercial paper and holds onto it till maturity and the returns received upon maturity are utilized to pay off Federal Reserve of New York which had provided the capital to initiate the facility. At its peak the Federal Reserve held almost $357 billion worth of commercial paper, that holding was gradually reduced over the years and at the time of the withdrawal of the facility during February 2010, the amount had dwindled down to $3.94 billion (Zumbrun, 2010). In India, the commercial paper market is extremely healthy and as p er the latest outstanding figures it is 1,03,915 crores. 1.1 Aim of the project To understand the role of commercial paper in the Indian money market along with the changes in risk return and also the total outstanding during the period of financial crisis. 1.2 Need of the study India is the second fastest growing economy in the world. The policy makers aspire to attain double digit growth rate. During our review of literature we came to understand that no significant study had been undertaken to understand the effect of the financial crisis on the returns of commercial paper in India. Moreover, studies concerning commercial paper on a global level are also limited. We attempt to fill this knowledge gap. There is wide literature in the form of articles regarding the effects of the financial crisis on the American commercial paper market. We are attempting to understand if the effects of recession on the American commercial paper market have also affected its Indian counterpart. 1.3 Objectives of the study The following are some the objectives that we hope to accomplish during the course of our study. a. To understand the role of commercial paper as an instrument in Indian Money Market. b. To understand risk return movement of commercial paper in India during the financial crisis. c. Comparative analysis of risk return between American Indian commercial paper. d. Understand the changes in commercial paper outstanding of both American and Indian commercial paper market during the financial crisis. 1.4 Hypothesis There is a positive correlation between Indian U.S. discount rates. Indian U.S. commercial paper outstanding have decreased during the period of financial crisis. 1.5 Methodology The study is quantitative in nature. We will be relying exclusively on secondary sources of data, significantly the reports generated by the Reserve Bank of India. Statistical tools such as measures of central tendency, measures of variation and correlation will be used. 1.6 Limitations of the project The major problem being faced is scarce information regarding the Indian commercial paper market. Time constraint will limit the extent depth of the study. The data regarding commercial paper rates for both India and U.S. has been published only up to November 2009 at the time of study. 1.7 Chapter Plan The following is a brief summary of the chapters within the project. Chapter 1: Introduction – Provides a brief insight into the history, role and functioning of commercial paper as a money market instrument. This is followed by the aim, the need, objectives and a brief overview of the methodology followed by the limitations of the study. Chapter 2: Literature review – A broad review of literature which was deemed relevant to the study. The literature mainly comprise of empirical studies undertaken by various researchers. Chapter 3: Methodology and the methods – The data source, statistical tools are highlighted in this chapter. Chapter 4: Analysis and Interpretation of the data collected. Using the techniques mentioned in the methodology, a thorough analysis of the data is conducted. A brief interpretation is also provided. Chapter 5: Conclusion – Concludes the study with a summary of our findings. Chapter 2: Literature Review 2.1 According to Saurabh Ghosh and Narayan Chandra Pradhan (2009) The authors have tried to understand the determinants of WADR (weighted average discount rate) and how these determinants have affected their movement over the past 5 years after adjusting for seasonal fluctuation. The real and financial variables considered for the study were: Index of industrial production (IIP), Amount of CP issued, Cut-off yield 364 days, Call/Notice money, Sensex, Indian Rupees – U.S. Dollar exchange rate bank credit. A close movement and dependency was found out between WADR and the call rate the 364 day treasury bill yield. Although initially there wasnt much co-movement between WADR and the BSE Sensex, co-movements were noticeable after December 2005.The empirical results indicate that there has been an increase in the average monthly issuance, WADR and volatility of WADR over the years. However, around 80% of the commercial paper issued by companies over the last five years was from ‘Prime-rated companies. 2.2 According to Matthias Kahl, Anil Shivdasani Yihui Wang (2008) Firms access commercial paper market to enhance their financial flexibility. Firms use it to fund investment when attractive projects arise and they have insufficient internal funds. Another way in which commercial paper may be used to increase a firms financial flexibility is as bridge financing. They argue that commercial paper borrowing in positively correlated with investment expenditures and negatively correlated with cash holdings. 2.3 According to Pengjie Gao and Hayong Yun ± (2009) The collapse of Lehman brothers was followed by a virtual closing of the commercial papers market, followed by which a number of firms drew excessively on their remaining lines of credit out of fear that weakened banks would reduce their loan commitments. Aggregate commercial paper borrowing declined 15% after the collapse of Lehman brothers, but the effect was concentrated among firms with high default risk. High risk borrowers that were negatively impacted by the decline in the commercial paper market after Lehmans default substituted commercial paper with lines of credit. Low risk borrowers remained as they were. 2.4 According to Charles W. Calomiris, Charles P. Himmelberg Paul Wachtel (1994) The authors arrived at three conclusions. Firstly, there is a flight to quality during a downturn. Firms with strong balance sheets exploit this demand to reduce their cost of short-term borrowing. Secondly, firms in strong financial condition issue commercial paper during downturns in order to extend credit to other firms which may include customers of the firm. As the economy weakens, customers pay their bills more slowly and firms may extend more trade credit as a means of financing their customers short-term credit needs. There is evidence that commercial paper is used to finance trade credit. Finally, increased commercial paper issuance is used to finance inventories. Further, they established links between growth of commercial paper in relationship between the paper market and the commercial bank portfolios. At various times the growth of the commercial paper market was attributed to – (i.) Banks with weak loan demand that were searching for an alternative asset. (ii.) Regulatory constraints that made bank deposits unattractive. (iii.) Market conditions that made bank loans relatively expensive. 2.5 According to John P. Judd (1979) The researcher argues that commercial paper market has replaced the banking sector as the primary source of short-term funds for large financially sound nonfinancial firms. Banks can compete effectively only if the value of the intermediate services that they provide to the lenders/borrowers is greater than the spread between the lending and borrowing rates that they must charge to cover the costs of doing business and absorbing risk. However, it was found that the value from the intermediate services were relatively small and hence the switch over to commercial paper. 2.6 According to Pu Shen (2003) Before the current drop in commercial paper outstanding there was a past occurrence in 2002 when the market for nonfinancial paper declined rapidly. The author tries to understand the factors that led to the unusual decline. To achieve this he considered the factors that could have reduced the supply of credit as well as factors that could have reduced the demand in the commercial paper market. On the basis of this analysis, a conclusion was reached that both demand and supply contributed to the decline. Supply in this context means willingness of the investors to participate in the market. Willingness can be reduced by two factors – Actual or perceived deterioration of the creditworthiness of borrowers and general reduction in investors tolerance for risk. On the demand side, two factors reduce the need for corporations to borrow in the commercial paper market. One factor is decline in inventories which reduces companies short-term financing needs. The other factor is a switc h by firms from borrowing short-term in the commercial paper market to borrowing longer in the bond market. 2.7 According to Dan Covitz Chris Downing (2002) A model is created to explain the relationship between short term and long term yield spreads. Short term spreads cannot be explained by insolvency model because of large spread. Many a times short and long term spreads are negatively correlated. Their explanation for observed risk spreads rests on a distinction between the fixed and liquid assets of a firm. A simple model was proposed in which a firm with a low level of liquid assets may be forced to turn to outside sources of funds to meet its short-term obligations. Funds raised from outside can bring in delay in payments to creditors, which can affect the short term creditors more than long term creditors. Variety of insolvency-risk and liquidity-risk proxies were used and was found that liquidity risk help explain short-term spreads during periods of market stress, but explains very little about long-term spreads. Their empirical findings indicated that while liquidity is an important determinant, the credit risk is the dominant determinant of Commercial Paper credit spread. A literature survey regarding Asset Backed Commercial Paper (ABCP) was conducted, but was disregarded as it was not relevant to the research at hand. A working group has recommended that ABCPs be introduced to deepen the commercial paper in India. Following this the RBI issued the draft guidelines on securitization of standard assets on April 4, 2005. Chapter 3: Methodology Research basically means a quest for knowledge. The primary purpose for applied research is discovering, interpreting and the development of methods and systems for the advancement of knowledge on a wide variety of scientific matters (Wikipedia.com).In this chapter the methodology and methods to be used for analyzing the commercial paper market are briefly discussed along with the problems encountered and the steps that were taken to overcome them. 3.1 Types of Data There are broadly two types of data that are available at the disposal of a researcher. 3.1.1. Primary Data We may rely on primary data if the research calls for raw data that has been collected at the source and has not been subject to any manipulation. Primary data can be qualitative or quantitative. The core benefit of this type of data is that the researcher can exercise a high degree of control over the method and tailor the data collection methods to suit the needs of his research. 3.1.2. Secondary Data Primary data collected by one person may become the secondary data of another. Secondary data has many benefits that make it very appealing. The most obvious advantage is that the data is very economical since the cost of collecting it is usually very little when compared to primary data. It also saves the time of the researcher which would otherwise have been spent on the data collection process. Another key advantage is that in the process of searching for data relevant to the problem, the understanding of the researcher of the problem is improved and there can be changes in the idea in light of the secondary data collected (Beri, 2003). That is not to say that there are no limitations to it. The major risk undertaken by the researcher when collecting secondary data is that the accuracy of the data is compromised. Subsequent problems may be the availability, relevance and sufficiency. Our research relies on secondary data specifically the commercial paper rates published by the Reserve Bank of India and The Federal Reserve. Since these institutions are the apex central banks of India and United States of America respectively, we assume that the data provided by them is highly accurate and can be safely used in our study. Internet Research. As the name implies, it is the practice of using the World Wide Web for research purposes. After identification of our topic, we had to undertake an internet research to gain more background information about it and further our understanding of the topic. Several newspaper articles published on the internet was used to draw a rough chronology of the events in both the Indian U.S. commercial paper markets during the period of study. 3.2. Time Period The financial crisis was well underway during the early half of 2007 due to subprime mortgages default. We have divided the time period of our study into two distinct frames to analyze and draw logical conclusions. 3.2.1 First Time Period (November 2007-October 2008) We have selected November 2007 as the initiation point of the first time period our study due to the fact that the stock markets in America was in turmoil and falling rapidly. Leading up to this point there were certain major market developments, the LIBOR (London Interbank Borrowing Rate) reaches its highest level since 1998. Northern Rock collapses and receives emergency support from Bank of England. Major Banks such as UBS and Citigroup announce losses numbering in the billions due to subprime mortgage defaults. September 2008 was a very dynamic and crucial month in the context of the financial crisis. U.S. government bails out mortgage lenders Freddie Mac Fannie Mae, which hold almost half of all outstanding mortgages in the U.S. Bank of America proposes to take over Merrill Lynch for USD 50 billion. Lehman brothers files for bankruptcy making it the biggest corporate bankruptcy ($ 639 billion) in the history of U.S.A. Morgan Stanley Goldman Sachs loses their status as investment banks. They become traditional commercial banks (Mauro F. Guillà ©n, 2009). The first time period concludes on October 2008. The reason we have selected this particular month is that in the aftermath of Lehman Brothers bankruptcy, the commercial paper market contracted severely. Investors lost their confidence and companies were finding it difficult to make fresh issues of commercial paper. 3.2.2 Second Time Period (November 2008-November 2009) For companies that use commercial paper as a short-term funding mechanism, a sudden stoppage of access to the market will push them to the brink of bankruptcy. The Federal Reserve recognized this and initiated the Commercial Paper Funding Facility towards the end of October 2008. The major objective was to stabilize the commercial paper market and provide the necessary funding to the companies. Our second time period picks off from this point and continues till present. 3.3 Statistical Techniques Statistics is termed as the science of making effective use of numerical data. It deals with all aspects of it including collection, analysis and interpretation of such data collected. To facilitate our analysis, we had to rely on certain statistical tools and the software SPSS. 3.3.1 Measures of Central Tendency The most commonly used tool for understanding ‘averages is the arithmetic mean. A single value which is a representation of the entire mass of data taken into calculation. It is neither the highest nor the lowest value in the data set. It takes into account all the values in the study. It is in essence a single value around which the other variables in the study tend to cluster. The arithmetic mean is also laden with a certain disadvantage namely the tendency of the mean to get unduly affected by the presence of extreme values. 3.3.2 Measures of Variation Using mean will only supply us with a single figure representing the entire data. We cannot understand the dispersion of the values from the mean. To overcome this obstacle, we need to use a measure of variation. We have decided to study the variation utilizing the tool ‘standard deviation. Standard deviation helps us to measure the risk associated with commercial paper. Standard deviation will be equal to zero when all the numbers in the sample are very close to one another. The more dispersed they are the greater will be the standard deviation. 3.3.3 Correlation Mean and standard deviation does not allow us to compare two different variables. In such a scenario we may use correlation to understand if any relation exists between two variables. If relation is proved, correlation further helps us to judge to what degree the relation is present and the significance of it. The correlation coefficient ‘r ranges from -1.0 to +1.0. The closer ‘r is to either poles, the higher the correlation. Towards +1 indicates a positive correlation whereas closer to -1 is an indicator of negative correlation. 3.3.4 Simple Bar Diagrams/ One-dimensional Bar diagrams Simple bar diagrams are considered to be the most commonly used diagrammatic representation of data. Only the length of the bar matters, the width of a single bar is present only for drawing attention to the figures and making clear cut conclusions. We have used bar diagrams to depict the trend of commercial paper outstanding in both the Indian U.S. commercial paper markets over the period of study. 3.3.5 Times Series Graphs We have utilized time series graphs to chart the movement of risk across the time period of study. The reason for the selection of this technique is due to its usefulness in giving a quick idea about the trend of the variable over a period of time. The other added advantage is that it allows a comparison of two variables also across the time period. Chapter 4: Findings Analysis 4.1 Introduction In this chapter, we attempt to make a systematic analysis of the secondary data that we have collected from Reserve Bank of India Federal Reserve System. The raw data was transferred to Microsoft Excel software after proper scrutiny. The data was analyzed by using the statistical tools present in the Microsoft Excel SPSS programmes. As we have described earlier in the methodology, descriptive statistics like standard deviation, arithmetic mean and inferential statistics like correlation were used to analyze the data. Data presentation tools like Simple bar diagram and Time series graphs were utilized to present the data logically and in an understandable manner. The discount rates provided by RBI consisted of low high rates. The average of the discount rates was calculated to make a meaningful analysis and enable comparison with the U.S. commercial paper discount rates, since the Federal Reserve provides only a single rate. Moreover in the U.S. the commercial paper market is sub-divided into two broad strata, i.e. financial and non-financial commercial paper. Both of these were taken into account to enable the study to be more comprehensive and significant. The U.S. commercial paper outstanding amounts were converted into Indian rupees on the basis of foreign exchange rate prevalent in the time period of study. This was conducted on a month wise basis from November 2007 till November 2009. 4.2. Analysis of Data The following section contains an analysis of the data. 4.2.1 The first analysis conducted was to trace the movement of discount rate in India during the first time period. Table.1. Mean Standard Deviation of Indian Discount Rate during November 2007- October 2008 Mean 10.9242 Std. Deviation 1.70208 Interpretation 68% of the time, the average discount rate shall vary between 9.6 and 12.6. That means for nearly 8 months of the study period, the rate of return of commercial paper in India will be between 9.6 12.6 95% of the time, the discount rate shall vary between 7.5 and 14.3. The overall trend from the observed figures indicates forward direction. The cause behind this trend maybe the accelerated inflation rate. The investing communitys confidence levels are weakened, as a result the expected levels of discount rate also increases. Another reason may be that the investors are worried about the exposure of Indian banks to U.S. subprimes. For instance ICICI exposure to Citibank Asset backed securities is one important reason behind uncertainty in Indian money market segment. Graph.1. Movement of discount rate during Period 1 Interpretation Until December 2007, the discount rates did not undergo much fluctuation. From January 2008 till April 2008, the rates were subject to wide changes the average rate reached heights like 11.88 and depths of 8.73. In March, the market on expectations of a promising RBI credit policy announcement has shown an upward surge. But the RBI maintained the status quo, the bank rate, the repo rate and the reverse repo rate were unchanged. Following this the returns show a decline and thereafter it has shown a rising trend till October 2008. Corresponding to this period, the inflation rates in India had also been growing at an accelerated pace. The inflation in India during March was 5.11%, this shot up to 12.63% in August and declined to just 10.72% by October end. If the inflation rate increases, the nominal interest rates also increases, as a result commercial paper discount rate is also showing an increase. The discount rate rose to an all time high of 14.23 in October 2008.This abnormal rise in discount rates may be linked to Lehman Brothers declaring bankruptcy in U.S.A. on September 15, 2008. Because of the bankruptcy, the investors have lost their confidence on money market instruments. This event might have triggered investors in the Indian commercial paper market to seek higher discount rates on the Indian commercial paper. As a result pushing up the discount rates on commercial paper issued by the Indian corporate sector. 4.2.2 This analysis deals with the movement of discount rate in